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초록

This study used Multidimensional Scaling to be useful to catch strong and weak point placing rival golf courses on the same spot and investigated golfers' responses on various services by golf courses. Finally, this study has the following results. Firstly, traffic easiness is very important for golfers positive and negative response on service by golf courses. This result means that the area of sport game is very important and events is decided by the means of traffic as street Secondly, golfers don't use a lot of golf courses and they prefer special golf course to supply some familiar and comfortable service. So, golf courses need to lead golfers' choice through their own individual and special service. They have to evaluate properly and continuously the characteristics of service of rival golf course and change of golfers' response to accept the golfers' needs.