지면 비교와 초점집단 심층면접을 통한 어린이신문의 문제점 분석 및 활성화방안 연구

초록

The present study explored problems of the four children newspapers in terms of content, and potential remedies to get rid of the identified problems. News, educational or study-aiding information, and advertising content in those newspapers were analyzed. To explore the reasons of and remedies for the identified problems, in-depth interviews were then performed with five focus groups (elementary students and their parents, teachers, journalists from the children newspapers, newspaper-in-education experts). The results show that news explained only forty-two percent of the newspapers’ content. The combined form of news texts and images was the most salient one in the news, and neutral and positive news were also salient. Educational or study-aiding information in the newspapers was mainly focused on English language learning as well as Chinese character learning, which were obtained from outside study-aiding book publishers. The majority of advertising content was about book sales for children. The results of the focus groups show that reading of the newspapers were related to increased interests in social problems and issues, and enhanced writing, thinking and judgment skills of the readers. However, the children newspapers were perceived as not newspapers but 'study-aiding information sheet'. Therefore, the increasing of the amount of news and reducing of the amount of educational/study-aiding information and advertising was requested. The news that reflected knowledge- or educational-levels of elementary students were also requested. Additionally, governmental support and aid policies were suggested to revitalize the children newspapers in children’ home and elementary schools. Policies for boosting book-reading culture were also suggested.

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