코로나19에 따른 골목상권 자영업자의 폐업점포 분석

초록

The purpose of this study is to suggest policy implications for the alley commercial area support system in the future through the analysis of the store closures of the self-employed of the alley commercial area merchants association due to COVID-19. For this purpose, logistic regression analysis was performed using the SPSS 22 program with the data of 3,490 'accommodation and restaurant business' self-employed stores belonging to 305 merchants associations in alley commercial areas participating in "Gyeonggi Province Alley Commercial Area Systematization Support Project." This study analyzed the significance of alley commercial area merchant members' store characteristics, management cost, and sales method on closure of business. First, the longer the operating period, the larger the location entitlement worth, and the higher the rent, the lower the likelihood of business closure. Second, it is necessary to develop specialized contents that complement the location, expand tax credits for good lessors, and provide management and technical education. Third, it is necessary to carry out research of the performance of alley commercial area that goes beyond the spatial scope limit.

키워드