실내 영유아 스포츠 교육시설의 서비스품질에 관한 연구

초록

The purpose of this study was to find the relationship among service quality, trust, satisfaction level, and WOM for customer in Educational indoor sports facilities for Infants and Toddlers. In order to achieve the research goal, 400 samples were collected by convenience sampling method at sport facilities in Seoul, Gyeonggi, Bundang, and 353 samples were processed using SSPS 22.0 AMOS 24.0 except for inappropriate 47 samples. The analysis method used frequency analysis, exploratory factor analysis, reliability analysis by SPSS, and confirmatory factor analysis and structural equation model used by the AMOS. The results are as follows: First, Service Quality of education was found to had a significant influence on trust. Second, Service Quality of education was found to had a significant influence on satisfaction level. Third, Service Quality of education was not found to had a significant influence on WOM(word of mouth). Fourth, trust level was found to had a significant influence on WOM. fifth, satisfaction level was found to had a significant influence on WOM.

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