상세 보기
- 강인기;
- 김종환
WEB OF SCIENCE
0SCOPUS
0초록
The purpose of this study is to analyze the IPA of the Marketing Mix (5P's) in order to increase K League citizens and provincial clubs game watching,to determine the points that need to be maintained and improved intensively. In addition, the purpose is to find out the satisfaction factors that affect re-watching. For the survey subjects, Three of K League1 citizens and provincial clubs(Gangwon FC, Seongnam FC, Suwon FC) were selected, and a total of 394 people were collected and used for analysis. Execute cross-analysis was conducted Between first quadrant(Continuing and maintenance), second quadrant(Avoid concentrating) that direct impact on watching the game and satisfaction factors that affect re-watching. Overall, the factors affecting the increase in game viewing were ‘Cleanliness in the stadium’, ‘Accessibility to the stadium’, ‘Team hometown’ and ‘Next game guide service’.
키워드
- 제목
- K리그 시민과 도민구단의 경기관람 증대를 위한 마케팅 믹스 IPA 분석 및 재관람 영향요인 분석 연구
- 제목 (타언어)
- A Study on the Marketing Mix IPA Analysis and Re-watching Influence Factors for Increasing Game Attendance of K-League Citizen Football Club
- 저자
- 강인기; 김종환
- 발행일
- 2022-12
- 저널명
- 한국스포츠학회
- 권
- 20
- 호
- 4
- 페이지
- 617 ~ 630