디지털 콘텐츠 유통 웹사이트 평가모형에 관한 실증적인 연구

초록

Digital content industry is growing rapidly with an increase of the Internet users and utilization of multimedia technologies for digital content. However, there are issues in terms of quality of the digital content-oriented website as the disputes in business transactions increased between the buyers and sellers considering the unique business characteristics and increase in fee-charging service. Consumers avoid repurchasing due to an influence of website and low quality digital content from previous buy. Thus, this acts as an obstacle to advancement of digital content industry. In the study, we examine how the relevant factors of digital content distribution website affect customer satisfaction from the overall perspective of creation and distribution of digital content. We also focus on identifying additional factors, which affect the quality of the digital content-oriented website and customer satisfaction, in order to conduct more accurate measure of website quality and better determine the relationship between the quality of digital content-oriented website and customer satisfaction. We suggest an improved evaluation model of digital content-oriented website by expanding the existing 3C-D-T model. We believe our model provides a good fit for the need of efficiently evaluating the websites as the importance of digital content is growing.

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