중국 수출입 제조업체의 GSCM구축요인이 고객만족에 미치는 영향 관계연구

초록

Purpose : The purpose of this study is to examine the relationship among factors that make up GSCM and customer satisfaction.Research design, data, methodology : Data collected from 200 export and import manufacturer’s in China were analyzed empirically. The effects of reliability, standardization, and responsiveness of GSCM on customer satisfaction were analyzed through structural equation.Results : The results of this study were as follows: First, it was found that the reliability factor of an entity had a positive effect on the standardization factor of the entity. Second, it was revealed that the reliability factor of companies had a significant effect on the responsiveness of external environments. Third, it was revealed that standardization factor of companies had a positive effect on the responsiveness of external environments. Fourth, it was found that standardization factor of companies had a positive effect on customer satisfaction. Fifth, it was found that the responsiveness of external environments had a positive effect on customer satisfaction.Conclusions : As a suggestion of this research, we examine the rapidly changing external environment of the company and look at the processes leading to customer satisfaction to show the importance of the GSCM building factors reliability and standardization factors.

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