해상운송 기반 한중 전자상거래 기종점 분석연구

초록

Maritime transport service for E-commerce trade between Korea and China commenced in 2015. Existing literature focuses on the E-commerce type and the current status of E-commerce market in Korea and China and has not considered transport modes and services for cross-border e-commerce. Therefore this study conducted origin-destination(O-D) analysis of E-commerce cargo between Korea ad China carried by car-ferry transportation. In addition, an interview study was undertaken to obtain contents validity of the results of the O-D analysis. The import documents of forwarding companies which handle E-commerce cargoes using Weidong Ferry were used for the O-D analysis based on maritime transportation. The results are as followa: Digital/home appliance products are the main products while the main O-D route is from Shandong province to Gyeonggi province. The interviews suggest that car-ferry transportation is competitive for cargoes weighing more than 5kg by 40% than air transportation. A new market for this service can be between Weihai in Shandong province and Gyeonggi province as both car-ferry and container services are available. Maritime transport for e-commerce cargo can help E-commerce firms improve price competitiveness and diversify transport service alternatives.

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