인공지능(AI) 패션 스타일링 서비스 '스티치 픽스'의 융합 콘텐츠 연구

초록

This study examines the characteristics of artificial intelligence technology through the content study of the artificial intelligence fashion styling service "Stitch Fix," a successful application case of artificial intelligence technology in accordance with the fourth industrial revolution, and is on the discussion of future ways of utilizing it. The research is as follows. First, through artificial intelligence fashion styling and theoretical consideration of content, we define and understand terms from the perspective of modern fashion. Second, the content of "Stitch Fix," an artificial intelligence fashion styling service platform, will be formatted. Third, derive the content characteristics of artificial intelligence fashion styling "stitch fix." The result of the study was, firstly, the artificial intelligence fashion styling service Stitch Fix, the subject of this study, was able to derive its characteristics from the perspective of web-based digital contents. Second, the content of stitch fixes was classified and formatted in five stages from the perspective of this study. Third, the content characteristics of artificial intelligence fashion styling stitch fix could be derived with informatization, personalization, entertainment, convenience, professionalism and interactivity. As such, it is expected that AI fashion styling "stitch fix" contents characteristic can serve as a background for developing ways to respond to changing new industrial environment.

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