TV 뉴스 여성앵커 방송의상에 나타나는 젠더 플루이드 특성 연구

초록

This study is to examine the fashion changes of professional women from the perspective of gender, where gender identity is socially assigned, to understand the fashion style of representative female anchors appearing in TV news programs and to understand gender fluid, which has recently been attracting attention as a new type of gender. (gender fluid) point of view. The anchor's fashion a professional woman, shows public confidence to the public, which has academic significance in that it can be an opportunity to interpret the change in form and meaning through the anchor's fashion for the change in gender a socially defined gender identity. Therefore, in this study I tried to look at the characteristics of TV female anchor fashion from the perspective of gender fluid, which represents a fluid gender identity that has recently emerged. The purpose of this study is, first, to lay the groundwork for interpreting changes in social gender identity through the fashion of female anchors from the gender fluid perspective. Second, the TV news female anchor's broadcasting clothes are typified from the gender fluid perspective and the characteristics are identified. Third, from the perspective of gender fluidity, we derive the characteristics of TV news female anchors' broadcasting costumes and understand the meaning of women's gender identity in modern fashion. As a result of this study, from the gender fluid perspective, TV news female anchors' broadcasting clothing characteristics were derived as social gender resistant images, gender eclectic images, and images emphasizing individual subjectivity. This is because as news programs exclusively hosted by female anchors emerged, wearing a tailored pants suit with a male image image emphasized gender identity equal to that of male anchors, or ambiguous highlighting of gender identity with a skirt suit fashion that appropriately compromised the design of male and female items. It showed a style that reflected gender neutrality. In addition, along with the acceptance of diversity for gender identity, individual preference and social needs for subjectivity were reflected, and the anchor's unique image, which could represent the broadcasting company, was aimed at differentiation. Through this, it was possible to lay the foundation for understanding the meaning of the gender identity of women who have fluidity according to the situation appearing in modern fashion.

키워드