ScholarWorks@중앙대학교

초록

In the contemporary digital landscape, ubiquitous exposure to digital content propelled by the Internet and smart devices, along with the burgeoningintegration of generative AI, underscores the imperative for robust media literacy. Media literacy enables individuals not only to navigate through thedeluge of data but also to discern authenticity, access relevant information, and conduct meticulous analyses. This study posits that the adeptness inthese literacy skills translates into higher life satisfaction, as individuals become proficient in sieving accurate information through media literacy,aligning their pursuits with their original objectives. Empirical validation of this proposition is undertaken utilizing data from the Korean Media PanelSurvey (2021). The study dissects media literacy into constituents such as smart device usage ability and critical comprehension capacity, elucidatingtheir roles comprehensively. The analysis accentuates the pivotal role of critical comprehension capacity as a mediating factor in the relationshipbetween smart device usage ability and life satisfaction. Additionally, the research illuminates self-esteem’smoderating capacity, amplifying the influence of medialiteracy components. This research contributes to scholarly discourse by unraveling the intricate interplay between media literacy and self-esteem, therebyextending our comprehension of these dynamics. Furthermore, the study furnishes pragmatic insights by facilitating a nuanced evaluation of the existing mediamilieu and proffering pathways for its amelioration. As such, it underscores the holistic significance ofmedia literacy in enhancing the life satisfaction in the digital invironment.

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