한·중 남자 아이돌 서바이벌 오디션 프로그램 방송에 나타난 패션이미지 커뮤니케이션 연구

초록

Recently, the Korean idol group survival program 'Produce 101' created a sensation in Korea; and the sensation spread rapidly to neighboring country China and it eventually led to its own idol group program named 'Idol Producer', which made a big success. These stage costumes function as communication tools that deliver effectively their contest songs to the audience. The scientific value of the research subject of this paper also can be gained on this point of view that the stage costumes, or fashion images, plays a very important role to draw the emotional changes of the audience. The contents of study are, first of all, drawing definitions and characteristics of idol survival audition programs and finding methodologies of this research in a way to find out how the contestants' fashion images can deduct the characteristics of communications that appeal to the audience; secondly, determining the criteria for colors and items of the stage costumes, make-up and hair styles, and accessories that are accompanied with the appropriate fashion images and the songs; thirdly, categorizing each genre of the songs according to each fashion image type and analyzing its characteristics at the Korean and Chinese Idol Survival Audition Programs; fourthly, finding out how the fashion image concept and its presentation according to each song genre can draw the characteristics of the fashion image communications that can affect the judges at the Korean and Chinese Idol Survival Audition Programs.

키워드