2030 여성들의 예능프로그램 시청과 밈(Meme) 문화 참여 경험을 통한 ‘여성-되기’ 실천 가능성에 관한 연구

초록

The purpose of this research is to analyze the viewing experiences of entertainment programs and the production and participation experiences of internet meme culture among women in their 20s and 30s. Additionally, the study aims to explore how these experiences can facilitate the practice of “becoming-woman.” The philosophical concept of “becoming-woman” by Gilles Deleuze and Félix Guattari, as well as the expanded feminist viewpoints presented by Claire Colebrook and Rosi Braidotti, were cited in the theoretical discourse to examine the real-world potential of “becoming-woman” in modern society. A qualitative research method, specifically a case study, was employed to select 12 SNS users who are actively involved in meme production as research participants for in-depth interviews. The analysis found that, the participants became more critical of existing entertainment programs and the roles of female performers after the feminist reboot of South Korea. We were able to identify the point at which they changed from passive to active consumers. Through the internet memes consumed in the digital environment, a line of flight was emerging that created its own language and subverted existing discourses through it. In particular, through the process of consuming memes, women collectively reinterpreted cultural phenomena and reconstructed socially shared meanings. This study is significant in that it explores the possibility of practicing femininity by examining women’s attempts to create their own language through watching female-centered entertainment programs and enjoying internet memes, and the expansion of this process into various practical activities in which women become their own subjects.

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