중국시장의 온라인 베스트셀러 20위 어린이 그림책 표지 일러스트레이션의 표현연구

초록

Picture books hold great significance for children's growth and education. The purpose of this study is to explore the importance of the illustration design on the covers of children's picture books and to propose the direction of illustration expression and design for book covers targeting children in the future. The scope of this research mainly focuses on the cover images of the top 20 children's picture books (for the 3 - 6 years old age group) among the best - selling children's books on Chinese online book - selling platforms in the first half of 2024. The research method classifies picture book covers into ‘image types’ and ‘illustration expression methods’ based on two types of images on children's picture book covers, four illustration expression methods, and Heinrich Wölfflin's five art style theories. Illustrations are then analyzed through Wölfflin's art style theories. According to the research results, among the image types of picture book cover illustrations, the ‘content - oriented picture’ type is the most common. Among the illustration expression methods, the ‘technical’ expression accounts for the highest proportion. Based on Heinrich Wölfflin's art style theories, the illustrations on children's picture book covers are dominated by the ‘conversational’ style. The usage of ‘spatial perception’ is 1.5 times that of ‘flatness’. The proportion of ‘open - type’ cover illustrations is nearly four times that of ‘closed - type’ ones. The expression of ‘diversity’ is nine times that of ‘unity’, and the expression of ‘absolute clarity’ is slightly higher. To enhance the fun and charm of children's picture book cover illustrations and stimulate readers' imagination and engagement, emphasis should be placed on the combination of multiple elements, spatial perception, an open layout, and diverse expressions.

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