뉴스 보도에서 예시와 프레임의 공존이 수용자의 이슈 지각과 판단에 미치는 영향

초록

This experimental study focused on the effects of news frames and exemplars in news reports that dealt with repatriation of North Korean defectors. A total of 242 undergraduates and graduate students participated in the experiment. The study was designed 4 (News frame: Fact delivering frame, Responsibility attribution for China frame, Responsibility attribution for South Korea frame, Human-impact frame) x 2 (Exemplification: Revealed, Didn’t reveal) between subjects factorial experiment in set of the issue of North Korean Defectors. The results showed that the frames and exemplars impacted news perceptions and selection exposures significantly. Human-impacted frame made the strongest issue perception, and responsibility attribution for China frame resulted a longer self-exposure time. When the exemplars were suggested, issue perception was stronger and selection exposure was longer. The difference in the three attitudinal components, which are cognition, affect, and behavioral intention according to the presentation mode of exemplar (exemplar revealed, exemplar didn't reveal) failed to appear, but the differences in attitudinal components by the news frames appeared significantly. Responsibility attribution for frames of China and South Korea and Human-impacted frame influenced cognition and affect dimension, but all frames didn’t have significant influences on behavioral intention dimension. The audiences that read the Human-impact frame news revealed a worse cognition of the North Korea defectors' human right conditions, and took the most compassion for them. Furthermore, the audiences of Human-impact frame had the strongest intention against the repatriation of North Korean defectors and gave the toughest policies for South Korea government while provided the greatest supports. On the other hand, all of the audiences showed low intentions to help the North Korean defectors. In addition, this experimental study showed that South Korea youths had low attentions and knowledge concerning the issue of the repatriation of North Korean defectors.

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