소셜 프랜차이즈와 사회적 협동조합과의 비교분석: 심층 인터뷰를 중심으로

초록

This study analyzed the characteristics of social cooperatives and socialfranchises, which are representative social economic models, through priorresearch and in-depth interviews. The in-depth interview aims to analyze thecommonalities and differences between the two models by checking the goals,organizational composition, operation method, and business expansion methodof each business model, and to provide theoretical and practical implicationsfor revitalizing social franchises. The results of the comparative analysis between social cooperatives and socialfranchises are as follows. First, both models had important organizational goalsto solve social problems, realize value, and realize the economic benefits ofstakeholders. Second, there was a difference in terms of choice motivation, inthat social franchises chose a business model to solve social problems based onreplication and scalability, while social cooperatives chose a business model toefficiently operate organizations to solve social problems. Third, social franchisesoperated under the leadership of the headquarters, making it less difficult inthe decision-making process, but social cooperatives were operated byindividual members, making it difficult to make decisions. Fourth, theperformance part emphasized that both models should realize a stable profitstructure. Finally, in terms of business expansion, social franchises hadstrengths in expanding through business model replication, but social cooperatives focused on realizing social missions through continuous operationbased on improving union members' profits. When establishing a businessmodel for solving social problems through understanding the two models, it ishoped that social problems will be more effectively approached and solved byutilizing models suitable for their purpose and needs.

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