창업교육 서비스품질, 만족 및 구전의 관계

초록

The purpose of this study is to explore the relationships among service quality, satisfaction, and word to mouth in entrepreneurial education. In this research, service quality consists of three factors including curriculum(expertise, distinction, and diversity of curricula), type(theory-oriented and practice-oriented), and administration(operation, facility and networking). For this study, 198 postgraduates in the five Korean graduate schools completed the questionnaires and SPSS and Amos 4 were employed. The findings are: First, distinction and diversity of curricula increase service quality while expertise does not. Second, theory-oriented type increases service quality while practice-oriented type does not. Third, operation and facility influence on service quality. However, networking decreases service quality.. Finally, service quality increases word to mouth. Some implications are included.

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