사용자 혁신의 확장: 다수 유저 참여형 콘텐츠 개발 과정 분석 - 온라인게임 ‘리니지’의 사례를 중심으로 -

초록

Until now, a lots of researches on user innovation of contents industry are based on open-source software industry. But these researches have limitations that users who are in charge of development are not general mass users, but few professional users with coding capabilities. This paper analyzes new mass users participation type of user innovation through online game Lineage. For the successfully mass user participation, companies have to retain organizational competency that is able to absorb user's needs and opinion.

키워드