인스타그램 게시물을 통해 본 관람 경험의 사회적 현존감적 특성에 대한 연구 -메트로폴리탄미술관, 뉴욕현대미술관, 솔로몬 R. 구겐하임미술관을 중심으로-

초록

This study focuses on co-presence and co-location in Instagram hashtag records related to viewing experience, analyzed and compared big data of Instagram hashtag of museums in New York, and studied characteristics of social presence. Also it looked at the use of postings about the viewing experience on the museum's official Instagram. In the case of the Metropolitan Museum of Art and the Solomon R. Guggenheim Museum, it was creating a sense of mutual co-presence, with records a hashtag centered on exhibition place and local information. In the case of the Museum of Modern Art, it was creating a sense for mutual connection, with records a hashtag centered on modern art. The case of the Museum of Modern Art, which has shown greater importance to art than experience of physical place, is deduced to be related to collections, planning and art events. When Museum and visitors record and share their viewing experiences on Instagram, they create a sense of mutual co-presence as if they form a sense of being together at the place of museum. And the fact that there are no results about appreciation of works and aesthetic experience at the top on the big data analysis of this study, requires creative attempts to spread of information and interact of works in the visually-centered Instagram. Afterwards museums should refer to the characteristics of social presence of the case analysis of this study, analyze the records and reactions of visitors, and continue to encourage participating in aesthetic experiences for diffusion and exploration of the museum contents.

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