IT산업에서 사용자 혁신을 이용한 콘텐츠개발 사례 분석

초록

The purpose of this paper is to analyze user innovation process with user toolkit through the case study of “WarcraftⅢ Chaos” in the game industry. User toolkit makes entry-barrier of innovation lower for user innovators who don't have much knowledge of game development. Degree of freedom of toolkit WarcraftⅢ was high, but degree of difficulty was not high with the providing of editor. Motivation of innovation was to “learn, enjoy, and pride.” Also innovators use open source and users community in innovation process. Implications of the study are as follows. First, online game company needs to provide user toolkit for game users. Second, it is important to make a toolkit with high degree of freedom and low degree of difficulty. Third, open community such as app store is needed for sharing contents made with user toolkit.

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