클래식 상업공연의 탐구를 기반으로 한 제주도 공연시장의 이해

초록

This study aims to understand the Jeju performance market by exploring classical commercial performances. To achieve this, a case study of classical commercial performances held in Jeju was conducted using Alexander’s(2010) Modified Cultural Diamond theory. Data collection involved primary literature review and in-depth interviews with ten key stakeholders and audience members in the performance market. The analysis revealed that classical commercial performances provide cultural fulfillment to local consumers and contribute to diversifying audience demographics in the Jeju performance market. However, in terms of distribution, the role of public performance venues emerged as a crucial factor. These findings suggest that a systematic approach from multiple perspectives is necessary to overcome the geographical and structural limitations of the Jeju performance market and achieve sustainable development. This study explores strategic directions for revitalizing the Jeju performance market and serves as foundational research that can contribute to the future development of the local performance industry.

키워드