러시아에서 한국 온라인 게임의 성공 사례 연구: MMORPG 장르를 중심으로

초록

In this paper, I analyze the successful launching cases and their origins of several South Korean Massively Multiplayer Online Role Playing Games (MMORPG) recently released in Russia, while examining the Russian on-line game market and its characteristics. Though the games failed financially in Korea, titles such as ArcheAge, Tera, and Black Desert’ Online were successful in Russia. In order to explain this phenomenon, in this study I focus on the specificity of the online game market in Russia, in particular the characteristics of the Russian users who take the lead in this market. This research can hopefully provide meaningful and useful information for the marketing and promotion of future Korean games in Russia.

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