인도네시아 정당의 색채가 정체성에 미치는 영향에 관한 연구 -색채심리이론을 중심으로-

초록

This study investigates the relationship between religion and political party color in Indonesia. The visual identity of Indonesian politics plays an important role in political communication, and colors are often used as symbolic means to convey religious or ideological meanings. This study analyzed whether party colors are associated with religious identity and how these colors affect the emotional responses of Indonesian voters. Based on data collected through a quantitative study of 161 Indonesian voters, it was confirmed that religious affiliation has a significant impact on the interpretation of party colors. Furthermore, there were differences in emotional responses by color, with blue and yellow eliciting the strongest positive responses. These result provide important implications for understanding how color functions as political-religious symbols in a democratic country with religious diversity. This study demonstrates that political colors go beyond mere design elements and interact with cultural and social contexts to influence voter consciousness and electoral behaviour.

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