메타버스에 대한 사용자 경험 연구: 제페토 플랫폼을 중심으로

초록

This study illuminates the impact of Perceived Usefulness(PU), Perceived Ease of Use(PEOU), Perceived Content Quality(PCQ), on the attitude toward using ZEPETO(ATZ) and the behavioral intention to use ZEPETO(BIUZ) using the Extended Technology Acceptance Model for analyzing the usability and user experience of ZEPETO. The hypotheses are verified through conducting a series of survey for Generation Z and correlation analyses. Both avatar creation and customization turn out to be the cores of ZEPETO usability. The avatar with the ideal appearance I pursue and the avatar that reflects the user's taste or identity(PU), avatar creation using AR function and avatar customization(PEOU), the freedom of avatar customization and the graphic quality of avatar (PCAQ) have correlations with DOS and BIUZ. The attitude toward using ZEPETO(DOS & DOI) has a positive effect of the behavioral intention to use ZEPETO(BIUZ). This research contributes to the development of the ecosystem of a healthy Metaverse industry by providing insights into user experience and the research methodology for usability of Metaverse.

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