Is she really happy? A dual-path model of narcissistic self-presentation outcomes for female facebook users

초록

This research examines the relationship between loneliness, narcissistic self-presentation on social network sites (SNSs), and subjective well-being. To effectively understand narcissistic self-presentation on SNSs and subjective well-being, it is important to examine the antecedents of subjective well-being. Self-reports on loneliness, self-presentation, self-discrepancy on SNSs, and subjective well-being were collected from 338 women aged 20–39 years. The results showed that loneliness is positively related to narcissistic self-presentation on SNSs, but that narcissistic self-presentation is negatively related to subjective well-being. A dual-path model investigation showed that narcissistic self-presentation on SNSs positively predicted subjective well-being, which subsequently had a positive relationship with social support. In contrast, narcissistic self-presentation on SNSs negatively predicted subjective well-being through self-discrepancy. The results showed that narcissistic self-presentation on SNSs is positively related to self-discrepancy, and self-discrepancy is negatively related to subjective well-being. This dual-path model provided an integrative perspective on the complicated relationship between narcissistic self-presentation on SNSs and subjective well-being among women aged between 20 and 40 years in Korea. © 2020 Elsevier Ltd

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