e-스포츠 팬 소비동기가 관람의도에 미치는 영향

초록

The purpose of this study was to examine the effect of e-sport fan consumption motives (achievement, drama, escape, knowledge, athlete attraction, and entertainment) on watching intention. Questionnaires were conveniently distributed to 500 fans who attended the Shinhan Bank Pro-League 2009 at the Yongsan Stadium. Out of 500, 442 usable questionnaires were returned to the researchers. Data analyses were conducted with SPSS 13.0 version and AMOS 7.0. The results of this study indicated that drama, escape, knowledge, and athlete attractiveness had significant effects on future watching intention, whereas achievement and entertainment did not. Practical implications of findings were discussed.

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