요인분석과 군집분석을 통한 세분화 및 전략방향 제시: 특수법인 사례를 중심으로

A Strategy Through Segmentation Using Factor and Cluster Analysis: focusing on corporations having a special status

초록

Corporations adopt a segmentation depends on the existence of target variables, ingeneral. In this paper, for the case of no target variables, a strategy through segmen-tation is proposed for corporations having a special status based on the managementindex. In case of segmentation using cluster analysis, however, if one classify accordingto many variables then he will be in face of diculties in characterizing. Therefore, af-

키워드

2단계 군집분석; 세분화; 요인분석.; 2 step cluster; factor analysis; segmentation.
제목
요인분석과 군집분석을 통한 세분화 및 전략방향 제시: 특수법인 사례를 중심으로
제목 (타언어)
A Strategy Through Segmentation Using Factor and Cluster Analysis: focusing on corporations having a special status
저자
조용준; 김영화
발행일
2007-03
저널명
응용통계연구
권
20
호
1
페이지
23 ~ 38