외국관광객 유치를 위한 중국 하얼빈시 관광상품 활성화 방안 -한국 관광객을 중심으로-

초록

Tourism commodities are one of the important factors in the development of the tourism industry as they represent local characteristics and unique culture of tourist destinations. Therefore, the development of local tourism products serves as an important stepping stone for vitalizing local tourism. This study was conducted to induce development of Harbin tourism products tailored to the needs and characteristics of Korean tourists, to differentiate existing Harbin tourism products, and finally to promote further tourist attraction and development of the overall Harbin tourism industry. The study consists of analysis on the Korean tourists’ awareness, satisfaction, and consumption behavior towards Harbin as a tourist destination, and also six selected items mainly sold in the Harbin tourism product market.Firstly, Harbin International Ice and Snow Festival was found to be the most impressive place for Korean tourists. Secondly, it was found that the main purpose of purchasing tourism products by the Korean tourists was for daily use, thus it is necessary to derive ideas and designs that prioritize practicality and aesthetics of the product. Thirdly, it was confirmed that existing Harbin tourism products are poor representations of the city of Harbin, thereby failing to hold regional representation of the area. In the future, it is necessary to select motifs that represent Harbin's history and cultural characteristics to develop tourism products. Fourthly, considering that the type of product tourists most wish to purchase when visiting Harbin is interior decoration, it is important to develop interior props that satisfy the aforementioned need for regional representation and practicality.Based on the research results, it is hoped that tourism products with better representation of the area can be developed to enhance Harbin's status as a tourist attraction, and ultimately rekindle the tourism industry of Harbin.

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