사회복지공동모금회 모금과 배분사업의 성과와 과제에 대한 전문가 인식조사

초록

The purpose of this study is to examine the perception of the experts on the social performance of Community Chest of Korea and to suggest the future direction based on this. To do this, we apply the AHP analysis to evaluate the relative importance and priority of fundraising and distribution sectors. As a result of analysis, it was highly perceived that fundraising was more successful than distribution. The relative importance of fundraising was the highest in participation of large corporations. The allocation of various projects and the fair and transparent allocation system for solving community problems were the most important in distribution. We also analyzed the sectors that need to be strengthened in fundraising and distribution tasks. It was found that was the most important task in fundraising sector establishing a diverse fund raising strategy depending on the donor characteristics. For the distribution, strengthening the Community Impact(C.I.) was the highest. Based on this, the Community Chest of Korea should promote the growth and development of representative social performance of fundraising and distribution in the future.

키워드