보수･진보 정치권의 ‘이대남’ 정치화에 대한 언론의 보도 프레임 분석

초록

This study focuses on the phenomenon of 'Men in their 20s’, a South Korean young in his 20s, which has social conflict implications beyond generalizing men in their 20s, and analyzes the media's reporting frames. We set the following primary frames as the types of reporting frames for the phenomenon: 'group identity stigmatization frame', 'victimization and stigma reaction frame', 'conflict and competition emphasis frame', 'blame attribution frame', and 'alternative presentation frame', and organized the sub-frames of each frame. First, we examined the timing differences in the reporting frames of the phenomenon from January 2019, when the term 'Men in their 20s' was first used in the media, to July 2022, after the 8th National Local Government Elections. We also examined the differences in framing according to the nature of the media organization that was the report's subject to understand the multifaceted ways in which the media portrayed the phenomenon. The study found that the gender conflict frame was the most prominent, and the political competition frame was most active during the presidential election. Over time, we found that the political context was intervening in framing the coverage of the phenomenon, with the media citing the political establishment and individuals as the main actors responsible for intensifying the phenomenon. When examining the differences in reporting frames by media outlets, all media outlets tended to report on 'Men in their 20s' as a political far-right group and a group that opposes women's preferential policies. Conservative media outlets were more likely than liberal media outlets to report on 'Men in their 20s' as a group with a fandom tendency to support certain right-wing politicians, while liberal media outlets reported on 'Men in their 20s' as a group that ignores structural discrimination and only wants equality of outcomes. The alternative framing gradually decreased and was almost absent in the final period. This study is significant as an empirical study that identifies the group identity stigma assigned to 'Men in their 20s' by the media and the conflict framing and responsibility of the phenomenon.

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