대학생의 대학 생활 경험 요소를 바탕으로 한 대학에 대한 관계성 인식 탐색: 부산 지역 대학생들을 중심으로

Students' experience of a university and its influence on student-university relationships

초록

Korean higher education institutions are experiencing rapid environmental changes, which require intensive restructuring. In particular, regional universities and colleges face issues such as decrease of applicants and increase of drop out; the significance of building and maintaining quality relationships with enrolled students is growing. Therefore, the current study explored the factors that constitute students' experience with their universities and examined how those factors influence the perceived quality of student-university relationships in the context of organization-public relationships. Focus group interviews were conducted with seven groups of students who were enrolled in the universities located in the Busan area. The findings of the study shows that students perceived faculty, student community and university administrative organization as 'university' that they have relationships with, and the experience and interaction with them influenced the perceived relationship quality.

키워드

Relationship; university-student relationship; university public relations; focus group interview; 관계성; 대학-학생 관계; 대학 PR; 포커스 그룹 인터뷰
제목
대학생의 대학 생활 경험 요소를 바탕으로 한 대학에 대한 관계성 인식 탐색: 부산 지역 대학생들을 중심으로
제목 (타언어)
Students' experience of a university and its influence on student-university relationships
저자
최영훈; 성민정
발행일
2015-01
저널명
광고학연구
권
26
호
1
페이지
103 ~ 136