스포츠산업 국내 브랜드 스폰서십 활성화 방안

초록

Despite the need to encourage and support Korean domestic brands in the national level by laying the groundwork for sponsorship and policy development in the professional sports market creating high added value, national uniform sponsors include foreign brand sponsors Brand has become established, and domestic sports goods industry brand is not equipped with global competitiveness. The purpose of this study is to examine the significance of the sponsorship contract by using the previous research related to national title uniform sponsorship and related books and mass media data, to analyze the sponsorship standard based on the Sports Industry Promotion Act, The purpose of this study is to propose a plan to revitalize the sponsorship of domestic related brands. First, some provisions of the Sports Industry Promotion Act contain declarative meaning in abstract form, and discussions are underway for reorganization. Second, for the development of sports industry, it is essential to activate professional sports and goods market. However, the current system of sponsoring companies is limited, and the state and local governments should broaden their potential in terms of policy and institutional arrangements for cooperation with professional sports and create an environment in which contributions can be made. In general, in the follow-up study, I would like to expand the scope of sports facilities industry and sports service industry to the case, legal content and institutional aspect in addition to sports industry industry.

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