신흥시장에서의 해외사업 개발전략 - 대우의 우즈베키스탄 사업(1992~1997) -

초록

This study examines the reality of the overseas business development in the emerging market environment. Due to the limits of the codified information about the market, the global managers cannot solely rely on the market analysis prepared behind the desk. The strict regulatory barriers often crumble once the government authorities trust the business developers. These are the distinctive features of the emerging market environment. The history of economic relations between Daewoo and the Uzbekistan demonstrates the unique features of the emerging market environment. Starting from the automobile business, Daewoo extended its business scope to the telecommunication service and the consumer electronics. Based on the historical records and the personal observation, this study proposes the business development strategies for the emerging markets, and the possible competitive edges of the Korean firms in the emerging market environment. Relying on the internal documents and the personal interviews, this study is expected to contribute to the methodological variety of the business history field.

키워드