생활체육 축구동호인의 프로축구 경기 관람제약요인 분석 : Q 방법론적 접근

초록

The objective of this study is to patternize the factor which constraints members of soccer club from spectating Professional Football game and to analyze feature for ecah pattern by using Q methodology which ca n grasp their subjective attributes. To attain the objective of tsudy, the statement of the final 23 questions wa s selected by carrying out the process of extracting preliminary questions & assessing their propriety and feasibility of contents. The data of 23 members of soccer club in Seoul who experienced in spectating Professional Football game were used as final analytic data. Main factor wa sanalyzed for P sample of selected 23 person s through PQ method (ver 2.35) program to draw the following conlucsion. The feature of each pattern is a s follows. Pattern 1 as ‘Pursuing to watch other pro-sports instaed of soccer’tends to prefer spectating othe r pro-sports rather than spectating Professional Football game due to the lack of support by ball club and the declined level of domestic Professional Football game. Pattern2 as ‘Pursuing actual soccer activity & indirec t watching’ tends to directly play soccer and to spectate game idnirectly rather than directly. Pattern 3 as‘No time available in weekend’is restricted in spectating soccer game due to their soccer club activity & other busy schedules. The cost incurred in stadium tends to be burdensome to Pattern 4‘Those who think much of price.’ Pattern 5‘Pursuing to spectating support & convenience factor’etnds to think spectating support provided by soccer ball club and convenience factor first rather than othe rfactors restricting them from spectating game . The above result provides information on the factors for whichp otential spectators, members of soccer club who do not visit domestic Professional Football stadium, can play a pivotal role to activate spectating of Professional Football game by presenting solution. Further, it may provide the public who are less engaged in spectating soccer game with marketing information applicable to them.

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