축제품질 인식이 지방정부-시민 관계에 미치는 영향 -전주 대표 지역축제를 중심으로-

초록

Local festival can affect the improvement of local government's performance by inter-networking between the local government and the public. This study analyzed how the citizen's perceived quality of local festivals affects the perception of government-public relations. To find the components and measure the quality of local festivals and the perception of government-public relations, we first used exploratory factor analysis. Furthermore, since the perception of quality might be affected by the degree of participation to local festivals, we divided target population into two groups: active and passive, and tested the difference in the perceived quality level in five categories: tangibility, reliability, responsiveness, assurance, empathy through t-test. Then we employed OLS multiple regression analysis to examine the effects of the citizen's perceived quality of local festivals on the perception of government-public relations. To gather data we performed surveys on citizens of Jeonju City. The results showed that active participants had higher levels of perceived quality and government-public relations in all parts than passive participants. The effects of the citizen's perceived quality of local festivals on the perception of government-public relations are also higher in the active group than in the passive group.

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