공공미술을 통한 지역재생 전략 - 공공미술프리즘의 <덕이온 프로젝트>를 중심으로

초록

This article explores activities of Freezoom, a social enterprise specialized in arts and culture, focusing on its urban and regional regeneration strategies using public art. Freezoom has initiated and conducted “Deogion Project” since 2012, which aims to revitalize an old fashion outlet into a creative cultural center through public design, arts and cultural education, and events. Whereas existing government-led public art projects have been criticized for poor post-management system and alienation of residents, “Deogion Project” offers a benchmark for public art-based urban and regional regeneration policies, demonstrating the importance of the role of mediator which provides a platform for trust-based relationship building among community members that leads to sustainable regional development.

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