트위터의 일본 방사능 위험 정보가 낙관적 편향에 미치는 영향: 집단주의 성향의 조절적 역할을 중심으로

The Influence of Japan Radiation Risk Information of Twitter on Optimistic Bias: Focusing on the Moderation Effect of Collectivism

초록

Recently, the amount of risk information being circulated through SNS is increasing fast. Considering this, the current study examines the influence of Twitter risk information on optimistic bias. An experiment was conducted in which college students were exposed to the Japan radiation risk information in the form of Twitter messages. It was found that the participants showed optimistic bias but the amount varied with the conditions of other variables. Collectivism moderated the effects of the exemplification type and source credibility by mainly affecting the judgment of others risk.

키워드

사회연결망; 집단주의 문화; 예시; 정보원 신뢰도; 사진; SNS; collectivism culture; exemplification; source credibility; picture
제목
트위터의 일본 방사능 위험 정보가 낙관적 편향에 미치는 영향: 집단주의 성향의 조절적 역할을 중심으로
제목 (타언어)
The Influence of Japan Radiation Risk Information of Twitter on Optimistic Bias: Focusing on the Moderation Effect of Collectivism
저자
이민영; 나은영
발행일
2015-12
저널명
Korean Journal of Journalism & Communication Studies
권
59
호
6
페이지
339 ~ 362