CEO의 기회에 대한 기민성이 제품 혁신에 미치는 영향 : 경험과 업력의 조절효과

초록

For the upcoming 4th industrial revolution centuries, the Opportunistic entrepreneurship should be increased through the technological revolution. In this study, we examined the effect of CEO’s alertness to opportunity on product innovation. And we examined the moderating effect of CEO' s experience and firm age on relationship between alertness to opportunity and product innovation. For the research, the survey was conducted to CEO for three months from November 1, 2016 to January 31, 2017. In total, 107 samples are used in the final analysis. Data analysis was conducted by PLS 2.0, and hypothesis was tested by reliability, validity, correlation analysis, and structural equation modeling. The results of the research are following. First, CEO’s alertness to opportunity has positive relationship to product innovation. Second, CEO's experience has its effective Moderating the relationship between alertness to opportunity and product innovation. In contrast, lastly, Firm Age does not have its effective Moderating the relationship. Academic implications are suggested as following. First of all, this research enlarged the entrepreneurship research lacked in previous studies. Second of all, this research verified the importance of variable of the ‘experience’. Practical implications are suggested as following. It is believed that entrepreneurship with experience has a great impact on innovation through CEO’s alertness to opportunity. Having experience CEO, alertness to opportunity have good effect of product innovation. As so, it can be suggested that providing the pre-experience for CEO who don’t have related experience is in need.

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