NCsoft's Golbal Success and Future Success

초록

Game developer NCsoft has achieved wide success at home, China, Southeast Asia, and even in the United States and Europe. It's success rests on its dominance in the MMORPG (massively multi-player online role playing game) market. Key factors of success are its ability to understand and incorporate user feedback. To become a truly global leader, NCsoft will need to go beyond MMORPGs into casual and board game markets and arrange global collaboration.

키워드

Korean gaming industry; online game; MMORPG; game portal; PC bang; game master; gamer feedback; Aion; Lineage; Lineage II; StarCraft; World of WarCraft; Kingdom of Winds; Legend of Mir
제목
NCsoft's Golbal Success and Future Success
저자
WI, Jong H.
발행일
2010-04
저널명
SERI Quarterly
권
4
호
2
페이지
76 ~ 82