Experts versus friends: To whom do I listen more? The factors that affect credibility of online information

초록

This study aims to examine how the relationship with an information source affects the perceived credibility of online information. We develop a general framework that explains how people perceive information credibility when they are familiar with the information source and/or when the information source seems credible. We then compare the associations of the model in two contexts, namely, online review and social media sites, to examine the difference. The result confirms that credibility of information is strongly mediated by credibility of information source than familiarity with information source in online review sites and vice versa in social media sites. © 2014 Springer International Publishing.

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