TV 뉴스의 주요뉴스에 따른 여성앵커의 비언어적 커뮤니케이션에 관한 연구 - KBS, SBS, MBC를 중심으로 -

초록

This study examined characteristics of image making for raising reliability, likeability, professionalism and fairness of anchorwomen from the perspective of nonverbal communication. Results of this study show that nonverbal communication elements of anchors affect viewers differently even when TV news of 3 terrestrial channels that are the objects of this study report the same main news. First, characteristics of anchorwomen from the viewpoint of physical symbolic language, facial expression of anchors was dark and they restrained gestures etc., when delivering sad news, accompanying nonverbal expression for concentrating on the contents of news through sight and hearing of views. As for good news, however, cheerful look, eyes and gestures were expressed freely unlike sad news. Second, as for the characteristics of anchorwomen from the aspect of artificial object language, they maintained simplicity, neatness and calmness by wearing worn monotone clothes and removing accessories when reporting sad news. Contrary to the foregoing, they gave change to brightness and chroma wearing vivid color clothes, excluding splendor in hair style while reporting good news. Third, when looking characteristics of anchorwomen from the viewpoint of situational behavior language, they use studio space as the method of production changed from the previous one that reported news sitting on the chair, anchorwomen showed nonverbal communication such as standing, walking, standing after walking etc. Anchor's nonverbal communication expression for viewers of rigid television news is a way to enhance understanding of the news and emphasize trust and trust.

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