소셜 미디어 매개유력자의 속성과 트위터 메시지 유형 연구: 파워 트위터리안의 리트윗 메시지를 중심으로

초록

This study focuses on twitter’s functions of the agenda-setting and the forming public opinion when twitter gets attention for a political communication tool. To understand, we analyze Power twitterian’s characteristic which refers as Opinion leaders and their messages’ traits during Korean President Park Geun-hye’s Western Europe rounding schedule, November, 2013. We chose Power twitterians whose tweets re-tweeted over 10 times among 19,632 tweets that extracted related to the rounding schedule(Nov. 2-9, 2013), and we analyzed not only categories of their original messages but also formal, content traits of messages re-tweeted. As a result, tweets related to the rounding schedule rapidly increased at that moment, which verifies retweet’s information spread function based on the fact that the number of retweets is around 8 times more tweets’. Also twitter’s trait which allows common users to spread information inside a horizontal network was verified, which means now twitterians could freely express their opinions in the anonymous space. Another finding regarding to tweets’ formal traits is Power twitterians are reforming twitter news’ characteristic by interpreting news and adding their opinions, not just simply selecting news. Lastly, we found Power twitterians use twitter to quickly convey information about simple cases just happened, to share their own opinions and thinking about it, in terms of content traits of tweets.

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