‘낯설게 하기’ 관점에서 베트멍 컬렉션에 나타난 동시대 패션 디자인 연구

초록

Vetements has attracted attention for its unconventional design and exotic runway shows as a brand that emphasizes originality and innovation in the modern fashion world. Therefore, this study aims to lay the foundation for academic understanding of modern fashion design based on the theory of ‘defamiliarization’. The purpose of the study is as follows. First, the validity of the basis is established by establishing Viktor Shklovsky’s theory of defamiliarization from a perspective suitable for fashion design research. Second, the elements are extracted by categorizing the cases of defamiliarization design that appear in the Vetements collection. Third, it derives the characteristics of modern fashion design that appear in the Vetements collection from the perspective of defamiliarization. The research method combines theoretical and case studies. In the research results accordingly, the design characteristics that appear in the Vetements collection from Viktor Shklovsky’s ‘defamiliarization’ perspective were derived as ‘decompositionalization through reconstruction’, ‘image conversion and expansion of meaning’, and ‘reinterpreted irony’. This study is meaningful in that it re-examined the meaning and value of Vetements’ design from this point of view and provided important implications for modern fashion design research.

키워드