비영리기관의 IT기술을 통한 경영혁신의 필요성 - 한국 박물관 및 미술관의 사업성과 결정요인에 관한 실증 연구

초록

Throughout the 21st century, the face of non-profit organizations' management including museums has been changing and evolving. Strategies for effective management have been diversified to respond to meeting needs of museum users. In countries such as the United States and the United Kingdom,special collection management projects are in operation and human resources and finances allocated to investment in a variety of touring exhibitions and for development of information technology based e-platform to facilitate meeting the expectations of a new audience and visitors. To further develop the state of museum management in South Korea, we ought to study the field from the perspective of management strategies, in order to discover which strategic factors will affect museum performance. According to precedent studies, we have found critical success factors that are a global standard of museum management with IT development. From a study of 65 questionnaires taken from leading figures including CEOs, vice-presidents, directors, curators and management officers as well as conducted Reliability analysis, Explorartory Factor Analysis, and Multiful Regression to test the hypothesis. This empirical study reveals that for the globalization of Korean museum management, first,supply orientation and market orientation have a positively significant influence on museum performance. In detail, access, competitor orientation, inter-functional coordination factors have a positive relationship with social performance of museums. Last but not least, the competitor orientation and supply orientation influence positively the economic performance of museums.

키워드