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Marketing through sport: Exploring impact of integrated marketing communication on effectiveness of a company's pink ribbon campaign
- Lee, Lee, Woo;
- 성민정;
- Kim, Dae;
- 임충훈;
- 허영진
- 제목
- Marketing through sport: Exploring impact of integrated marketing communication on effectiveness of a company's pink ribbon campaign
- 저자
- Lee, Lee, Woo; 성민정; Kim, Dae; 임충훈; 허영진
- 발행일
- 2017-09-05
- 학회명
- EASM Conference 2017- Challenges and Developments of Sport Organisations
- 개최지
- Bern
- 학회 개최일
- 2017-09-05 ~ 2017-09-08