전주시 중심상권 도출 및 변화, 업종 다양성과 중심업종의 영향력에 관한 연구

초록

This study identifies the central commercial clusters from 2000 to 2019 every five years and explores dynamic changes in the central commercial district according to time series and the relationship between diversity, core commercial types, and opening/closing rate in Jeonju, South Korea. A total of 19 business types are considered in this study. To identify the central commercial clusters, this study uses Getsi-Ord Gi* and then classifies more sophisticated central commercial clusters based on a previous study and master plan in Jeonju. The study explores the growth and decline in individual central commercial areas in each period. Using the relative diversity index (RDI), this study draws diversity. Multiple linear regression analysis is adopted to explore the relationship between diversity, core commercial types, and the opening/closing rate. A total of seven central commercial clusters are identified: Kaek-sa, Gujungmoon, Seoshin-dong, Joonghwasan-dong, Jeonju Station, Ajoong area, and New town. New town, Ajoong area, and Seoshin-dong are growing, while Jeonju Station and Kaek-sa are declining. The core commercial types in this study are Korean food and Pub/Roast chicken. While more Pub/Roast chicken stores are only statistically associated with lower closing rates, higher diversity levels are statistically associated with higher opening and closing rates. The results suggest that different policies should be applied in each central commercial district according to growth and decline.

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