기호의 사각형과 기호학적 사고에 관한 연구

초록

The purpose of this paper is to examine the development of semiotic thinking focused on the semiotic square. To achieve this goal, this paper makes use of Jean-Marie Floch's theories and discussions. The appeal of Floch's theory is that it applies the basic concepts of semiotics relative to the topics of the economy, politics, society, and culture. It delves most sensitively into the conditions within the lives of subjects. In this paper, the issue of value was also examined through the concept of thymic category, as proposed by A. J. Greimas. The differentiation of values is made use of as the most important reason to justify the theoretical status of the semiotic square, it is evident that square is closely related to the question of subject. Each of the terms within the semiotic square are considered as a value system and are not ideologically constructed. Various human experiences are investigated, synthesized, and the histories of their changes are contrasted. These studies show that not only can the semiotic square be positioned as a part in the grand context of narrative semiotics, but it can also be an independent method to analyze various phenomena in a semiotic fashion.

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