새로운 E-Business 모델로서 분절화된 콘텐츠의 성장

초록

Mobile Environment has been evolved and many types of digital device are widely used. These facts, combined with the creative economy and consumer’s psychological traits, lead to an appearance of new kinds of contents. The purpose of this exploratory study is to identify fragmented contents getting smaller to meet the needs of customers and suppliers. We also review fragmented contents intermediary business model as a curator for contemporary consumer suffering from decision making difficulties. Contents that distributed through SNS such as Facebook, Kakaotalk all involved in fragmented contents. These contribute to form new E-Business model and make an additive profit by enriching the consumer’s sense modality. Fragmented contents intermediary business model such as Pikicast also have become useful E-Business model. By analyzing backgrounds and utilitarian value of fragmented contents and fragmented contents intermediary business model through theoretical perspectives, We aimed to examine current condition of fragmented contents. Finally, we draw several problems behind the fragmented contents’s positive effects and suggest strategic direction in future E-Business market. Infringement of Copyright, Decreased quality are representative examples of fragmented contents’s negatives. These problems should be solved and strategically managed because fragmented contents are current governments’ new growth engine. Enormous potential of fragmented contents will contribute to growth of E-Business and make more profit in E-Business market.

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