지역문화콘텐츠의 공간 요소와 스토리텔링 서사 분석 - 강릉 사례를 중심으로

초록

Local cultural resources are accompanied by economic and cultural values as well as social values. Therefore, this study focused on storytelling among cultural content development strategies to secure regional competitiveness. To this end, the core role of storytelling was examined through literature research. In addition, the physical elements of the local space and the narrative structure of storytelling were explored for the Gangneung area, and the relational characteristics between the two elements were analyzed. The direction of Gangneung''s spatial storytelling derived through analysis is as follows. First, the density of spatial experience is strengthened by storytelling accompanied by interactivity. Therefore, the necessity of discovering and developing various storytelling to revitalize the local space was confirmed. Second, physical and temporal constraints of spatial experience are inevitable. Therefore, it is necessary to develop various contents using digital media to overcome place limitations. Third, various discourse on space strengthens the connection between space and people and content while aggregating space and visitors, and induces visitors'' participation and immersion in space. In addition, communication and immersion in space expand the role of visitors as the subject and communicator of experience production. Therefore, it is required to develop long-term and systematic local cultural contents using storytelling and establish strategies for utilization.

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