날씨위험에 따른 골프장 매출 관리 방안

초록

This study is to suggest management plan which is possible to prepare for weather through data leading and report material showing how the dangerous and unusual weather - recently raised as big issues - has influence on sales of golf. This study suggests the expectation effectiveness and cases about producing weather-derivative products and the application of weather marketing as an alternative of golf's sales management for the weather risk from unusual weather. firstly, It is possible to stable management in that weather-derivative products are able to manage the damage scale which occurred from irresistible natural disaster. Furthermore, It is possible to increase the sales from weather marketing which enhances effectiveness of safety management, facility management and customer management by providing the information and setting the system forecasting unusual weather. Therefore, these factors make golf management to be stable because it is feasible to prepare and recognize the weather risk.

키워드